Microsoft has had a sort of renaissance lately in their offerings. The Surface line, including the incredibly inspiring Surface Book, Xbox, Windows 10, and a great set of truly platform agnostic tools (Office, OneNote, OneDrive, Skype, etc) is changing their image. But, is it enough?
Why can't they capture the eye of the public? In short, legacy. Microsoft is still shaking off the corporate image days (few people use the moniker "M$" anymore, but it crops up on occasion; ironic since Apple's revenue is approximately 5x that the Redmond tech company now). People still see Microsoft as the big business machine that makes boring products for corporations, and in some ways they are right.
The truth is though, they are also making some of the most exciting products on the market. Between HoloLens, Cortana, Xbox, iris scanning, and the Surface line, Microsoft has been making waves in the tech news. They've stepped up their hardware game in a few short years with engineering marvels like the Surface Book that is a full tablet and powerful computer complete with discreet video card.
But people don't really care. They don't care because, quite frankly, it isn't Apple, Google, or even Samsung; the new poster-children of the tech-world. The Surface line is doing well but Microsoft's mobile presence, outside of apps, is all but dead with Windows Phone marketshare well under 3%. No mobile, no relevance, at least to the media and mobile developers. It also doesn't help that Microsoft still gets stuff wrong, and that's when they get the most media coverage, because...let's face it, it's funny.
While they are making strides in changing the Ballmer image, they just aren't there yet, and they need to right their mobile strategy fast with a new product like the rumored Surface Phone. But this time, let's hope levitation is included. We're excited about Microsoft's future because right now they are being aggressive as hell and that's when they are at their best. Hopefully it's not too late.