Days before launching their new "One" plan, T-Mobile is attempting to right some wrongs after intense backlash.
A few weeks ago, T-Mobile announced their new "unlimited" strategy that was essentially another PR gimmick in a long list of stunts to attract more customers. They claimed the new plan was unlimited, but digging in the press release unveiled more restrictions for users on some current plans. Including, more restrictive tethering and no HD video access. Tethering was a staggering $15/m per user PER FIVE GIGS! Terrible.
Today, they seemed to have pulled back after intense criticism. Now unlimited users can opt into an unlimited plan starting at $70/m and adding $25/m for unlimited tethering and HD video. Data caps still apply, with users using over 26gb getting "deprioritized".
While this is far from a truly unlimited plan, it is a step (back) in the right direction for the carrier. As a current subscriber, I moved away from AT&T after 12 years of service as they did not offer a plan as encompassing as T-Mobile's unlimited plan (complete with BingeOn access which allows video content streaming w/out eating up data). Let's hope they can continue to push the carrier game forward and don't get too tripped up in marketing games.