While Apple is (still?) sweeping the nation with news of the omission of the 3.5mm headphone jack, no one really noticed that another phone already blazed that trail.
The new Moto Z was announced back in June and while it reached a small amount of press, the phone is no match for the marketing juggernaut that is Apple. This is made more clear by the fact that the Moto Z also decided to cut the the cord and offers no 3.5mm headphone jack, and that news made nearly no ripples. I'm actually a fan of the Moto series but didn't even realize this until just the other day either. Marketing is a powerful thing. The Moto Z relies on USB C and Bluetooth for your portable aural needs.
Does this mean that the Moto Z is the original "courageous" phone? Apple has more to lose by radical changes since the iPhone name is basically the Kleenex of phones these days; you don't want to muck with the formula of success too much. It's quite a conundrum to fall into and happens to market leaders quite often. For these reasons, it was likely a much bigger decision for Apple than it was for LG.
Everyone else, well...nothing has changed. You can still use Bluetooth with the option of the 3.5mm jack; no courage required.