With slowing innovation and sales, Apple needs a new shiny toy.
On the heels of the recent news that huge amounts of key people are leaving Apple, one has to wonder what's going on over there. Are they ever going to do something amazing again? iPad sales are steadily on the decline and now with reports that Apple is cutting iPhone production this year, they need a new exciting product to reinvigorate the brand. Apple has also been slowly stepping away from making tools for professionals, so it's a fit, to me, that Apple could make an awesome consumer product: The Apple Bot.
Think about it. Apple is a hardware and software company. They engineer their products from the inside out. They have an OS that could be adapted onto a closed product of their making, typical of their usual methodology. They'd be making a computer on wheels. And, considering they've backed away from their ambitious car project, maybe this is a safe middle ground.
Apple also has Siri, the voice assistant. While it's universally known to be one of the least useful of the bunch (in an increasingly crowded market), it has been in the field for quite some, around five years. That's a lot of time for a product to collect data and improve. Apple could again leverage its existing developments and use the robot as a catalyst for Siri, a la Amazon Echo/Alexa. Aside from adding custom commands for the robot, it would do everything else Siri already does, but hopefully with some refinement.
One of the most important reasons for developing a new product is the target market. Would Apple users buy an Apple Bot? I think so. Apple is in a prime position for a sleek home robot. We're talking about a demographic that is into tech, has excess money to spend on their premium devices, and generally have a healthy consumer appetite. Apple could also leverage their existing products like the iPhone and Apple Watch for extended robot functionality. "Find my phone" or "follow me" using your phone or watch as a beacon. As an appliance-like device, maybe it could even act as multiple functions. Router? Wireless charger? Home automation? They already have an established eco-system with a fairly loyal userbase that they could leverage.
Of course, logistically it seems sound, but then again it would be up to them to find what would truly make it useful instead of a novelty, which maybe some products already suffer from. People have been clamoring for a house assistant robot for decades, and I think most people are willing to jump in. Marketing and eco-system leverage would be key for success, things Apple is quite savvy at.
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If you were unsure of Apple's strategy, early sales numbers may put that to rest. Recent sales for the new MacBook Pro shows strong initial sales, generating more profit in 5 days than the line has in over a year. What does that tell us?
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While Apple is (still?) sweeping the nation with news of the omission of the 3.5mm headphone jack, no one really noticed that another phone already blazed that trail.
I've been so used to slow phone chargers ever since I got the first gen iPhone way back when. Nearly 10 years later, I now have a Moto X Pure that came with a fast charger. Wow! What a difference!
Before, when my phone was about dead, it was basically time to halt usage and drop on the charger for...hours. If I knew I was going out, I knew I better charge that sucker all the way, which literally was a good chunk of the day. With these Turbo Chargers, if I kill my battery from hotspotting all day while running GPS and Spotify and/or way too much Pokemon Go (tho that game is dead to me now)... I just plug that sucker into the Turbo Charger and BAM, within 30 minutes, my phone is basically 100% again.
Sadly this phone does not support Qi wireless charging, a feature my beloved Nokia 920 had. The future is almost here.